Froogal Consumption

Froogal Consumption

As promised in my previous article on Why Being Cheap Costs More, I expound here on how to shop frugally. Whereas conspicuous consumption focuses on image and flash, Froogal consumption focuses on getting the maximum value for a quality product.

Value, rather than price, is a critical concept here!

Financial Freedom

I want to take a moment here to defend the Millionaire Mindset that I've described before. The point of this approach is to be satisfied with having a few nice things that you can truly afford, guilt-free!

'Afford' vs. 'Can pay for'

Many people are afraid to say it, or can't find words for it, or assume that people implicitly understand this concept. It is absolutely the underlying principle necessary for financial responsibility, and for your personal financial well-being. 

And it is this:

Just because you have the money to pay for something, does not mean that you can afford it! 

Image from Ford.com website; the 2014 Ford Focus costs around $20k